The Client: Miyabi
Ad Agency: Herezie, Paris
Creative Director: Andrea Stillacci
Art Director: Nicolas Duménil, Jacques Denain
Photographer: Pierre Baelen
Digital Artist: La Souris sur le Gateau
This is an advertisement designed for artisan knife from Miyabi. I personally love this print a lot. First of all, the photographer did a very good job to capture and compose the image. Using the intersection of two piece of melons to form the shape of knife is really genius. And the melons are really crisp and it made you think of what kind of knife cut them. Also, the designer did a good job to arrange the text below to form the handle of the knife. In a word, it was really a inspirational design, simple but effective. I enjoy it a lot.
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