self-cleaning oven

This was published on Lurzer's Archive's 38th ad of the week, 2014. It was designed for "self-cleaning oven" by the Arçelik home appliances brand. It came from Young & Rubicam, Istanbul with visuals created by Romanian digital imaging wizards, Carioca Studio.

I personally enjoyed the design because the visual content was humorous. Although, I felt the cow had nothing to do with the oven, watching a cow licking himself like a cat still brilliantly caught the concept of "self-cleaning." In this sense, I believe it was a successful advertisement.